A space for experimental, immersive and interactive work at the intersection of storytelling, technology and design.

Naka: As time passes by...

Naka, meaning ‘center’ or ‘within,’ is an immersive audiovisual meditation by Victoria Baeza Garcia on the seven principles of traditional Japanese aesthetics: mono no aware, wabi, sabi, yūgen, iki, kire, and shibui. Inspired by elements that stood out to her during a recent trip to Japan, the work reflects each aesthetic through carefully chosen details shaped by a design thinking process. At its center is an Ishigaki-yaki bowl placed in a traditional tea room, where time and beauty unfold through subtle transformation. As the viewer zooms inward, the bowl's inner world begins to shift — colors flow, dissolve, and fade. When the scene pulls back, the flower has withered, the light has vanished, and absence becomes presence.